Google Penguin.

So now you have got your head around Google Panda, the high up ones decide to throw Penguin into the mix. Like I have said previously, Google is not your target market, so you should really be thinking about these algorithms as an after thought… But Penguin is slightly different if you are that sickening spammy site – you won’t be able to ignore it.

So, what is Google Penguin?

You may have read my rant about paying for backlinks – How NOT To Get Backlinks – getting links the ‘illegal’ way and over optimising your site is what Penguin is crashing down on… Websites that have loads of disgusting spammy links pointing back to them, probably from irrelevant sites. Creating backlinks is all part of the game – there is no need to cheat… As I’ve said previously, people who cheat get found out.

So what can I do to avoid being hit by the Penguin of all penguins?

• Well, firstly, don’t pay for backlinks… Just don’t get sucked into it because now you will almost definitely be wasting your money.
• Keep your anchor text linking under control – use whole sentences as links instead of specific keywords.
• Don’t turn your site into a breeding ground for advertisements or pop-ups, this effects Google’s reputation also if they are accidentally directing people to these sites, so they don’t want you.
• Lastly, and most importantly, link your website because it will be helpful to your target market, not because it will get you higer rankings in Google – Try to think would I really be back-linking this much if the concept of SEO didn’t actually exist?